YuForia – Soho (take two)

Last fall after a trip to Asia de Cuba, an over-stuffed, slightly-buzzed me, happened upon the YuForia frozen yoghurt stand in Covent Garden. I didn’t have the greatest opinion of it. Since then I’ve had a few different frozen yoghurts in London, which have brought me to the conclusion that I’m not such a fan of English fro-yo. Why? Because I want it to taste like ice cream.

It’s not such a crime, really. The Americans can do some bloody marvelous things with lo-cal frozen desserts, and I don’t feel that just because I moved 4,000 miles away, I should have to suffer with a ‘treat’ that tastes like someone put my Activia in a freezer.

And that was that. Until YuForia started following me on Twitter, claiming that I wouldn’t be able to tell the difference between their chocolate fro-yo and ice cream. A challenge if I’ve ever heard one….

A few weeks later, I was invited to the launch of their new Soho shop on Beak Street (across from Polpo, lucky devils) to sample this chocolate fro-yo and other yoghurt-based yummies.

I was almost immediately handed a yoghurt-based frozen chocolate/Mount Gay Rum drink and fro-yo cupcake from Sweet Things.

The cupcake was amazing. I remember them from the Best Cupcake Recipe judging I did last summer. Sweet Things came in a not-too-shabby-third (out of 15) behind Fair Cake and Bea’s of Bloomsbury (not Lola’s as I originally said in a first draft of this post). There wasn’t too much yoghurt on top, but what was there, I liked alright. I won’t say it tasted like ice cream, but it was close.

Next, I decided to try something that actually had this ice cream-like chocolate on it, so I went with the Eton Mess:

Chocolate and natural frozen yoghurt, mixed with blueberries, strawberries and granola. And you know what? They were right. The chocolate does taste like ice cream. Nice soft-serve-just-like-when-you-were-a-kid chocolate ice cream.

The natural, more yoghurty stuff, I’m still not fond of, but the chocolate was a definite thumbs up.  Well done, YuForia, you’ve changed my mind!

We were invited to try our own concoctions, but two desserts in and I was spent. Still, YuForia has enough toppings for you to go pretty wild if you wanted to.  If you’re watching your waistline though, make sure you stick to fruit only. I don’t care how low in calories frozen yoghurt is, once you stick fudge and honeycomb bits on top, it’s not healthy.

Yuforia on Urbanspoon

Disclosure: I was invited to sample YuForia for free along with a few other bloggers.  I’ve given an honest review of the product. If the chocolate froyo didn’t taste like ice cream, trust me – you’d know.



  1. Hiya! Glad you liked our cupcakes! Don’t want to be picky, but the top three bakeries in that competition were Fair Cake, Bea’s of Bloomsbury and Sweet Things!

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